Sensory Marketing
Sensory Marketing
What is that ?
What is its purpose?
The purpose of sensory marketing is to promote an act of purchase and to qualify the customer experience. Ultimately, it also intervenes in customer loyalty, thanks to its “experiential” impact.
Sensory marketing has been around the “product” and / or “services” for years.
Today, it has been enriched with “point-of-sale marketing”: ready-to-wear boutiques, car dealerships, restaurants, hotels, airports, trade fairs, exhibitions, art galleries, …
Sensory marketing appeals to the senses of consumers within the spaces that welcome them : background music (hearing), decoration (sight), materials (touch), food and drinks (taste), home fragrances (smell).
The elegant uniqueness of «Scent marketing».
« Olfactory marketing », is a technique that solicits the senses. This type of solicitation generates impressions, plays on perception, awakens emotions.
This is why olfactory marketing has become an essential component of any marketing strategy, a must in terms of positive differentiation.
Indeed, it enriches the brand identity of companies. To their visual identity, it adds their «sensorial» identity and more precisely, as far as we are concerned, olfactory identity.
For users and their customers, the creation of an olfactory atmosphere creates a feeling of well-being and serenity. This perception will enrich the relationship of trust.
What are the means and methods of scent marketing?
They are first of all expert means. Surround yourself with professionals to be able to create an olfactory signature, like your boutique, your hotel, your business premises.
The creator of an olfactory atmosphere will first listen to you, to know your values, your tastes, target your objectives and your customers.
He will then be able to offer you a home fragrance in harmony with your preferences, your spaces and your activities.
Thanks to a professional fragrance diffuser, it will then be easy to let a delicate fragrance spread, with personalized notes, to delight and mark the people who will come across it.
